Advertise 

RIGHT CLICK HERE AND "SAVE AS" TO DOWNLOAD A PDF OF OUR ONLINE MEDIA KIT AND RATE CARD.

If you're interested in advertising, use our convenient online form to contact us today and a Barometer Media representative will be in touch with you shortly.

Dollar for dollar, The Cape Coral Barometer online newspaper is sincerely dedicated to maximizing the impact of your advertising investment. We realize the importance of effective advertising, and we have options for almost every budget. We will proudly assist you with building name recognition, customer loyalty, and improving your market share. Helping your business grow helps us. We'll give you the personal attention you deserve whether you're running a small banner ad or require help crafting an effective advertorial campaign.

Readers of web-only newsmagazines are a savvy marketer's dream come true. They're opinion leaders, professional and business managers, artists and students - a passionate, active consumer group with ample disposable income. They outpace the average consumer in purchases of big-ticket items, including jewelry, clothing, sporting goods, vehicles, computers and software.  They are homeowners and home buyers. They are active imbibers of arts, culture and entertainment. They take in movies, live theater, music and go to night clubs. Readers of online newsmagazines have also shown themselves to be big on sports, fitness and health, exhibiting high indexes across such varied activities as swimming, jogging, weight training, bicycling, hiking, camping and diving.

The Cape Coral Barometer not only attracts these diverse demographic groups, it targets them through strategically-written, high-interest content and images. We want to provide our advertisers with ads that work and a website publication that hits its target. We've established a design criteria and a targeted approach towards market saturation with those goals in mind. By monitoring the environment your ad appears in, and controlling the visibility of our online content, we're able to ensure the greatest effectiveness for all advertisers.

Why Should I Advertise With The Cape Coral Barometer?

1) A Fresh Editorial Environment

The Cape Coral Barometer is not your average newspaper, it's an online phenomenon. Take a look at any article and you'll see the difference. Our graphics are appealing and attractive. We put forth a distinctive mix of seriousness and high humor, while providing coverage of local news issues, arts and entertainment, social concerns, environmental safeguarding, food and dining, and provocative political questioning. Our critics in film, food, books and music go beyond the tried and true to bring readers unusual, creatively inventive, and mind-stimulating choices they won't find elsewhere. Our final product is an inspired, independent, thoughtful and forward-looking website, read and perused twenty-four hours a day by a wide array of people. It all adds up to a unique editorial environment that sets us apart from every other news website in Southwest Florida.

2) Frequent Updates

The Cape Coral Barometer is updated frequently. With our content always changing, we are more likely to be visited and read. Interactive elements, like our Cape Coral, Fort Myers, Sanibel and Captiva messsage board and discussion forum, help to keep our readers engaged. Our archived articles are helping to make us one of the foremost online compendiums of Cape Coral, Fort Myers, Sanibel, Captiva, and Pine Island knowledge. Unlike the "here today, gone tomorrow" format of traditional daily papers, our readers can show up anytime to leisurely read our articles and see your ads.

3) Low Rates

The Cape Coral Barometer has prices you'll appreciate. We challenge you to compare our ridiculously low advertising costs to the daily, weekly or monthly fees of print publications. Our prices are significantly lower than most other advertising mediums. You will not find this quality of exposure for prices like these anywhere else in our area.   Low prices and high visibility mean more money in your pocket and more customers responding to your ad.

4) Targeted Internet Advertising for Low Prices

Our already-low advertising rates give you exposure on one of the major destinations for online information about Cape Coral, Fort Myers, Pine Island, Bonita Springs, Sanibel, and Captiva Island. Many potential customers don't even read newspapers in these days of technological advancement. In this world of fast changes, they look to the World Wide Web for instantly updated information. We'll allow you to reach these potential customers. We can deliver the leads right to you...if your company has a website, we can link it to your ad in our highly indexed destination website.

5) Cutting Edge Advertising Options

Traditional ads are quickly becoming a thing of the past now that we're in the internet age. We've still got Banner Ads, if you want them - and the cost is minimal (beginning at $35/month). But our best available option is to have us run an advertorial for you (prices begin at $250 - flat fee).  This is next-generation advertising.  An advertorial is a special promotional feature with pictures and professionally written text about your local business venture.  Because advertorials have a narrative edge to them, studies show they are a far more effective way to spread the word about your product than traditional advertising methods.  Have a restaurant?  Let us write an advertorial about where you are and what you're offering.  Own a construction business?  Let us show pictures of your work and introduce our readers to your staff.  Your advertorial will appear in the content section of our website and will be entered into our searchable archive for all potential web-surfers to find.

6) No Confusing Rate Charts

Why do those advertising associates from other newspapers have so many different rate charts? Why are their prices so hard to decipher? Why do you pay different amounts depending on who you are? At the Cape Coral Barometer, our prices are easy to understand. We show everyone the same clearly printed prices. Our highly competitive prices are prominently displayed on our website, not by request only. We do not favor one advertiser over another. All of our clients are equally important to us.

7) Exposure

Reach new customers. An ad in the Cape Coral Barometer is a wonderful and inexpensive way to complement and supplement your existing marketing campaign. Looking to attain more prospects and increase your exposure at a minimal investment? Our website offers the perfect solution.

8) Customer Service

Our staff at The Cape Coral Barometer will never hesitate to give you the personal and special attention your advertising investment deserves. Our policy is to treat each of our clients like the V.I.P. they are. Without you, we wouldn't be here. We recognize that, and promise to never make you feel lost among the crowd. You're important to us, and can always count on getting swift and individual service. CONTACT US ANYTIME .